Part of my job is to review registry software. I ensure it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs. results).
When looking for registry software, some retailers consider MyRegistry.com for their registry service. I reviewed a retailer's site using MyRegistry.com and assessed how a customer would make a registry purchase. For privacy purposes, I blurred the store's name in the screenshots shown.
Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.
What if there was a way for stores to save $8,900? If they could, stores could spend that on inventory instead.
We'll share how stores can save:
If one uses Shopify (a popular e-commerce platform) to make an e-commerce site, the store often signs up for a lot of recurring costs. In comparison, when a store signs up for Bridge, there are no fees.
Shopify In the first year, the store may pay $6,000+ for using Shopify: + $79/month for Shopify general service (plan that offers a gift card). + $75/month ...
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Wish that your store's registry service would show up higher in Google? Here's a way to track how good your software is: Google your state name and the words "gift registry." This will show you which service providers offer the most Google-friendly registries.
In many state searches, Bridge retailers come up on page 1. In Tennessee, Bridge retailers make up 50% of page 1 results. :)
Congrats to all our first-page finishers!
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June 25, 2016
June 25, 2016
Many store owners ask me "Should my store sync its POS system with its website?" Some stores have already synced the two and are proud that their website has the same content as in their store.
My answer: syncing a store's POS and its website is not currently a good idea.
Reason: POS systems are not meant to power websites.
When retailers enter data into their POS, they often just enter this data for products: 1. UPC 2. SKU 3. Retail price 4. Product name (this often contains the brand name)